STP是什麼？3 步驟做完 STP 分析以及產品定位方法 【2025】
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STP是什麼？3 步驟做完 STP 分析以及產品定位方法 【2025】
STP 分析（市場細分、目標市場選擇、市場定位）是行銷的經典策略，通過精確分析市場需求與競爭者。本文詳細介紹了如何進行STP分析及五種產品定位方法，並以麥當勞為例，解析其成功的市場區隔、目標市場選擇與市場定位。
Feb 9, 2021
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