Entrepreneurship | Business | Startup Culture on Instagram: "Hailey Bieber launched Rhode in 2022, starting with a small skincare line that quickly found its audience. The brand’s clean look, focused products, and strong storytelling helped it grow into a leader in the beauty space. By 2025, Rhode was acquired by e.l.f. Beauty in a deal worth up to $1 billion. The structure of the deal gave her both cash and stock, adding an estimated $300 million to her personal wealth. She continues to play an

rhode skin on Instagram: "get ready with HB for a fall night out 懶 behind the scenes of her look ft. glam by @leahdarcymakeup rhode product breakdown:  under-eyes prepped with…  拏 skin prepped with glazing milk + brc 笠 pocket blush in toasted teddy 彩 peptide lip shape in stretch  peptide lip tint in toast"