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Novartis is taking aim at prostate cancer with a game plan that's anything but stiff. After creating a stir at Super Bowl 59 in 2025 with Hailee Steinfeld and a breast cancer awareness campaign, the brand is returning to the Big Game with a humorous take on prostate cancer. The 60-second "Relax, It's a Blood Test" ad features NFL tight ends George Kittle, Colby Parkinson, Rob Gronkowski, and Super Bowl-winning coach Bruce Arians, urging men to stop "clenching their tight ends" at the thought of
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