What Is Porter's Five Forces And Why It Matters - FourWeekMBA
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What Is Porter's Five Forces And Why It Matters - FourWeekMBA
Porter's Five Forces is a model that helps organizations to gain a better understanding of their industries and competition. Published for the first time by Professor Michael Porter in his book "Competitive Strategy" in the 1980s. The model breaks down industries and markets by analyzing them through five forces.
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