Gap Logo Fail: How Rebranding Went Wrong
0:35
YouTubeRingo Media
Gap Logo Fail: How Rebranding Went Wrong
In 2010, Gap launched a new logo featuring a simple Helvetica font inside a blue square. Instead of excitement, customers reacted with outrage. The backlash was so strong that Gap reverted to its original logo just one week later, losing millions in marketing costs. The lesson? Changing a long-standing brand identity without understanding ...
14 views6 months ago
Gap Inc. Clothing
Exclusive | Gap’s CEO Makes Push Into Cosmetics at Gap and Old Navy Stores
Exclusive | Gap’s CEO Makes Push Into Cosmetics at Gap and Old Navy Stores
wsj.com
7 months ago
Gap Inc Leadership Team and Company Overview Explained
Gap Inc Leadership Team and Company Overview Explained
cgaa.org
5 months ago
Gap Inc.: A Simple Look at Its Global Fashion Success
Gap Inc.: A Simple Look at Its Global Fashion Success
cgaa.org
4 months ago
Top videos
The Gap Logo Change in 20XX That Turned Into an Overnight Brand Crisis
2:47
The Gap Logo Change in 20XX That Turned Into an Overnight Brand Crisis
YouTubeHow Brands Win
18 views2 months ago
This is one of the worst rebrands of all-time. In 2010, Gap introduced a new logo that featured a small blue box placed above the 'p' in an attempt to modernize its image. There was a massive public outcry over the sudden change, and they reverted back to their original logo within a week. #branding #webdesign #design #designertom #rebranding
1:05
This is one of the worst rebrands of all-time. In 2010, Gap introduced a new logo that featured a small blue box placed above the 'p' in an attempt to modernize its image. There was a massive public outcry over the sudden change, and they reverted back to their original logo within a week. #branding #webdesign #design #designertom #rebranding
TikTokdesignertom
Aug 25, 2023
The $100 Million “GAP” Logo That Lasted Six Days
10:04
The $100 Million “GAP” Logo That Lasted Six Days
YouTubeFocal Point
35 views3 months ago
Gap Inc. History
Gap Company History Explains Its Growth and Success
Gap Company History Explains Its Growth and Success
cgaa.org
6 months ago
Gap
Gap
companieshistory.com
Nov 27, 2015
The Founding of Gap Inc. in 1969: Bridging the Generation Gap
0:50
The Founding of Gap Inc. in 1969: Bridging the Generation Gap
YouTubeAmerican History 101
328 viewsFeb 27, 2025
The Gap Logo Change in 20XX That Turned Into an Overnight Brand Crisis
2:47
The Gap Logo Change in 20XX That Turned Into an Overnight Brand C…
18 views2 months ago
YouTubeHow Brands Win
This is one of the worst rebrands of all-time. In 2010, Gap introduced a new logo that featured a small blue box placed above the 'p' in an attempt to modernize its image. There was a massive public outcry over the sudden change, and they reverted back to their original logo within a week. #branding #webdesign #design #designertom #rebranding
1:05
This is one of the worst rebrands of all-time. In 2010, Gap introduced …
Aug 25, 2023
TikTokdesignertom
The $100 Million “GAP” Logo That Lasted Six Days
10:04
The $100 Million “GAP” Logo That Lasted Six Days
35 views3 months ago
YouTubeFocal Point
For almost 50 years, Gap’s iconic logo has represented their heritage. To celebrate a special new collection showcasing the evolution of the Gap logo, they brought together a cast of the world’s leading culture remixers. Go inside the campaign. http://bit.ly/2E827f0 | Gap Inc.
1:04
For almost 50 years, Gap’s iconic logo has represented their heritag…
4.2K viewsJan 25, 2018
FacebookGap Inc.
Gap’s $100M Logo Fail (The Worst Rebrand Ever)
1:11
Gap’s $100M Logo Fail (The Worst Rebrand Ever)
1.2K views11 months ago
YouTubePenji
O grande erro da GAP em 2010 que quase levou a empresa à falência
O grande erro da GAP em 2010 que quase levou a empresa à falência
35.2K viewsMar 2, 2024
TikToknewmidia.ia
Gap’s $100M Logo Fail in Just 6 Days?😱 #shorts
0:56
Gap’s $100M Logo Fail in Just 6 Days?😱 #shorts
1.2K views6 months ago
YouTubeExitfund
12:29
The Most Expensive Logo Mistake In Fashion History
228 views3 months ago
YouTubeDesignRush
0:30
Warning: Gap logo may cause a whole load of smiles. Essential an…
291 viewsAug 25, 2024
FacebookGap
The unusual story of how Gap revived its iconic dancing ads
Feb 27, 2024
thedrum.com
0:46
Biggest Branding Disaster Ever? 😬 GAP Spent Millions but Backfiredi…
4 views1 week ago
YouTubeDark Ledger YT
0:06
Missed the Gap Logo Weekend? Here's a payday exclusive deal fo…
245 views6 months ago
FacebookGap
0:39
The SHOCKING Reason GAP's Rebrand FAILED
1.1K views3 months ago
YouTubeDesignRush
0:49
Gap's $100 Million Logo FAIL! Brand Alignment Disaster
723 views6 months ago
YouTubeTim Marner®
Mind the gap: Toblerone and other redesign disasters
Nov 9, 2016
theconversation.com
Gap: where did it all go wrong for the iconic 90s brand?
4 months ago
thedrum.com
0:32
Gap Logo and denim. Wear them your way. Featuring dancer and c…
632 views6 months ago
FacebookGap
0:10
The logo that speaks for itself. Gap Arch Hoodies in full flight. Availab…
81 views5 months ago
FacebookGap
1:43
Iconic Logo Redesign Failures: Avoid These Mistakes!
9.4M viewsNov 16, 2022
TikTokshwinnabego
0:11
2025 trends: baggy fits, denim on denim and the classic Gap logo. G…
1.5K viewsFeb 3, 2025
FacebookGap
0:13
Refresh your Fall wardrobe with our limited-time offer on our signatur…
66.1K viewsOct 7, 2022
FacebookGap
Redesign Logo GAP Ideas and Inspiration
289K viewsNov 1, 2024
TikToksenimanbocah
1:09
El PEOR rebranding de la HISTORIA: lecciones de Gap
193.8K views1 month ago
TikTokgoniagency
0:08
who remembers when Gap rebranded their logo that was so b…
238.6K viewsNov 16, 2021
TikToklinder_surprise
0:40
The Logo That Destroyed Gap
10.8K viewsFeb 19, 2025
YouTubeNoGood
1:57
How to draw the GAP logo
11.7K viewsSep 13, 2019
YouTubecolorful days
10:30
10 Recent Logo Redesigns Gone Wrong
33 views6 months ago
DailymotionWatchMojo
6:29
Top 10 worst rebranding failures
10.1K viewsDec 15, 2017
YouTubeDaniel Stuart
0:33
The Gap Logo
3.1K viewsJul 2, 2021
YouTubeOnea Brands
See more videos
Static thumbnail place holder