The Drum readers’ favorite brand mascot: Inside the Duolingo owl’s TikTok success
The Drum readers’ favorite brand mascot: Inside the Duolingo owl’s TikTok success
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x.comViktor Oddy
𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿 & 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁 ✨ on Instagram: "Duolingo wasn’t always viral. It was just a normal language-learning app… useful, but forgettable. Then they made one smart move: They didn’t just market the product — they built a personality. 🦉🔥 They turned the green owl into the main character, kept the content funny + relatable, and stayed consistent with the same vibe. People don’t connect with products… they connect with brands that feel real. 🤝 Want more b
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𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿 & 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁 ✨ on Instagram: "Duolingo wasn’t always viral. It was just a normal language-learning app… useful, but forgettable. Then they made one smart move: They didn’t just market the product — they built a personality. 🦉🔥 They turned the green owl into the main character, kept the content funny + relatable, and stayed consistent with the same vibe. People don’t connect with products… they connect with brands that feel real. 🤝 Want more b
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