A value ladder is what turns one class into a lifetime customer. McDonald’s does it with fries soda. You do it with training that stacks real value. Start with a concealed carry or intro class. Then build the steps that move students up your ladder more skills, more confidence, more commitment. That’s how you scale. #ValueLadder #FirearmsInstructor #WarriorMarketingGroup #MomentumHQ | Andy Hallinan