Wayfair on Using Intent Data to Power Outbound Marketing and Sales | Ryan Sigurdson
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Wayfair on Using Intent Data to Power Outbound Marketing and Sales | Ryan Sigurdson
Ryan Sigurdson, Head of Sales Analytics at Wayfair, explains how ZoomInfo’s intent signals are powering a new approach to outbound. By aligning marketing and SDR teams with AI-driven data, Wayfair is creating a sharper, more impactful strategy to reach customers and build stronger pipelines. See how intent data transforms both outbound ...
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