Hunger Task Force launches capital campaign for new headquarters
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When Lionsgate launched #TheHungerGames franchise in 2012, they pulled out all the stops to create an immersive in-world marketing campaign that engaged fans on different social media platforms. 🏹🔥 With a narrative based around the Capitol, this campaign gave fans the unique opportunity to become part of Panem's canon and enter the universe long before the release date. 🏹🔥 The trailblazing campaign translated to box office success and became the model for other films and franchises to follow
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