Best of 2021: Heinz asked people to draw ketchup and this is what happened
adage.com
Best of 2021: Heinz asked people to draw ketchup and this is what happened
Through New Year's, we will be counting down our picks for 2021's 30 best ads and creative marketing ideas. At No. 1: This genius idea for Heinz Ketchup from Canada's Rethink banked on the iconicism of the popular condiment with a simple premise—ask consumers to "draw ketchup." What they came up with proved a huge point—that when it comes ...
4 viewsJan 22, 2021
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