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YouTubeIxDF - Interaction Design Foundation
How to Design a Persona: Primary and Secondary Personas #userresearch #uxdesign #ixdf
Learn how to design a persona for practical, day-to-day UX work. We explain why the primary persona is the main focus for your design and development, and how secondary personas reflect small differences in goals or behaviors without pulling the team off course. You will see how Primary and secondary persona decisions shape scope, how to keep ...
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