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Vevo launched in 2009 as a joint venture by major labels (Universal, Sony, EMI) to create a premium music video network on YouTube.It verified official videos, added Vevo branding, and offered better monetization than regular uploads.In 2018, Vevo shut down its standalone site and apps, merging everything into artists’ official YouTube channels. The separate “ArtistVEVO” branding faded, but Vevo still operates today as a major music video distributor, with its logo appearing on official clips.
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