73 Years Ago Today! Chevrolet Introduces the World to the Corvette at the 1953 GM Motorama - Corvette: Sales, News & Lifestyle
73 Years Ago Today! Chevrolet Introduces the World to the Corvet…
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The Corvette began as a dream—literally. Debuting as a “dream car” at General Motors’ 1953 Motorama show, it quickly captured public imagination. Demand turned fantasy into reality, and Chevrolet produced just 300 Corvettes that year, all in Polo White and reserved for VIPs. These early models featured a 235-cubic-inch “Blue Flame” inline-six engine delivering 150 horsepower, paired with a two-speed Powerglide automatic transmission.⁣ ⁣ By January 1954, the Corvette was available to the public a
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In a time of unprecedented prosperity in the United States, General Motors, the largest corporation in the world, created a traveling showcase for its varied products called the Motorama. From 1949 to 1961, the Motoramas flaunted not only automobiles but also auto parts, as well as non-automotive goods from GM subsidiaries such as appliance-maker Frigidaire. It was the cars, however, that attracted the crowds. Legendary GM stylist Harley Earl used the Motoramas to present to the public new ideas
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