One early-career PPC mistake nearly took campaigns offline on Black Friday, but it became a defining lesson in staying calm, ...

A Google Ads bug is causing the option to add account notes to disappear for some advertisers, complicating change tracking and documentation.

TikTok’s new U.S.-controlled joint venture could determine whether the app survives in America and reshape how foreign-owned ...

A new Google Ads bug is preventing some advertisers from editing PMax asset groups, forcing teams to rely on Ads Editor as a ...

Toby Bartlett is a writer covering search and AI with a focus on how things really behave in the wild. She owns Words and ...

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

Google’s Campaign Mix Experiments beta lets you test multiple campaign types and budgets together to find what works best.

Google warns that a court-ordered ad syndication could expose its ad algorithms, increase click fraud, and deliver less ...

Elizabeth Reid’s affidavit warns that court-ordered data sharing would expose Google's IP, invite spam abuse, and put user ...

Google is pushing more Demand Gen features (boosting shoppable and travel ads) into general availability, expanding its role ...

This is opt in via a Labs experiment and is rolling out over the next few days to AI Pro and Ultra subscribers in the U.S.

Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce ...