Apple is adding more ad slots to App Store search results, creating new install opportunities while increasing competition ...

Google’s Campaign Mix Experiments beta lets you test multiple campaign types and budgets together to find what works best.

One early-career PPC mistake nearly took campaigns offline on Black Friday, but it became a defining lesson in staying calm, ...

A new Google Ads bug is preventing some advertisers from editing PMax asset groups, forcing teams to rely on Ads Editor as a ...

TikTok’s new U.S.-controlled joint venture could determine whether the app survives in America and reshape how foreign-owned ...

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

A Google Ads bug is causing the option to add account notes to disappear for some advertisers, complicating change tracking and documentation.

Toby Bartlett is a writer covering search and AI with a focus on how things really behave in the wild. She owns Words and ...