Oscar winner Gwyneth Paltrow is a 'temporary spokesperson' in a video for Astronomer, the company caught up in the Coldplay 'Kiss Cam' controversy.

The former Astronomer CEO’s kiss cam moment went viral leading to not only a resignation, but a cultural spark, memes and what it means to be publicly shamed today.

The executive's departure comes days after company CEO Andy Byron quit amid the controversy that has consumed the Internet for days.

The video of a cheating couple caught on a kiss cam at a Coldplay concert was created by a Belmar woman who had no idea she would create a sensation.

This is the next step if you're Astronomer, the company at which the now-former CEO -- a man named Andy Byron-- and ex-Chief People Officer Kristin Cabot were caught on a "kiss cam" during a Coldplay concert.

In a truly hilarious turn of events, one of Chris Martin’s exes became the temporary face of Astronomer for their Q and A video. If you need a recap, or just haven’t been online in the past couple of weeks,

Astronomer is using its newfound viral fame and poking some fun at itself by hiring celebrity Gwyneth Paltrow as its “temporary spokesperson” following the Coldplay kiss cam scandal and the resignations of its CEO and head of HR.

The video likened the faces made by a CEO and head of HR caught canoodling to the fear felt by undocumented immigrants.