NBA coverage is not advertising the league properly, but that doesn’t mean that this can’t be undone. NBA media has to promote the league, it’s players, and style of basketball.

The NBA will try to capitalize on this momentum and its new broadcasting partnerships. If it’s truly interested in growing the game, it will look to increase media access.

NBA coverage is not advertising the league properly, but that doesn’t mean that this can’t be undone. NBA media has to promote the league, it’s players, and style of basketball.

The media coverage for the NBA is going in the wrong direction, and league commissioner Adam Silver is not happy. There has been much talk about the NBA’s declining ratings, format changes, etc.

Harlan joins the streamer after calling the NBA for Turner Sports from 1996 to 2025. The broadcaster was on the mic for ...

The 2025-26 season will bring some substantial changes to how we watch NBA basketball, as the new national TV broadcast deal goes into effect and shifts rights to two new networks.. That has led ...

ESPN’s NBA Finals coverage was elite compared to their draft coverage. The post pick interviews have always been useless, but this is beyond uncomfortable. — Nick Coffey (@TheCardConnect) June ...

But the fundamentals of what is broken with today’s NBA coverage have never been more prevalent than this week that shows a simple truth—sports media has no idea how to actually cover the NBA ...

In a nod to the final episode of "Inside the NBA on TNT," Ernie Johnson, Charles Barkley, Kenny Smith and Shaquille O'Neal cast themselves off to sea, along with the show's longtime crew and producers ...

Big changes could be coming to ESPN’s NBA coverage after this year, Marchand and The Athletic report. Burke is set to call her second NBA Finals with Breen after the two did so alongside JJ ...

The NBA needs to realize this and do more to assist the media covering the league. ESPN’s Mike Breen and Brian Windhorst have recently complained about reduced player access.