They’re real — and they’re “brick-tacular.” Lego fans are freaking over the beloved toy brand’s first, fashionable collab ...

Just when you thought you had seen it all, Crocs has taken its clog system to the next level with LEGO. The new collaborators ...

The event, covering more than 35,000 square feet, will be made up of 2 million LEGO bricks. More than 13,000 LEGO minifigures will be on display and for sale.

The first Lego Pokémon sets allow fans to build and display their favourite Pokémon in Lego brick form when they launch on 27 ...

The new Star Wars Smart Play sets are cool, but now I want to see what else Lego can do ...

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words ...

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...

Lego has unveiled SMART bricks, tags and mini figures which will bring "creations to life." They're just like regular Lego bricks except for a chip inside which respond to how they're played with, ...

LEGO stunned fans and tech watchers at CES 2026 with a groundbreaking announcement that could reshape how physical play meets interactive technology. The toy maker introduced its LEGO SMART Play™ ...

The first LEGO Pokémon sets are here. We have all the details on the LEGO builds for Pikachu, Evee, Venusaur, Charizard, and ...

Bricks & Minifigs Richmond Westend in Glen Allen, Virginia is seeing growing interest in their LEGO® parties as ...

At CES 2026 this week, Lego introduced its brand-new Smart Play system--a series of high-tech Lego bricks, tiles, and minifigures equipped with sensors, accelerometers, light and sound sensors, a ...