Google is phasing out ad sharing in favor of asset-based formats, requiring advertisers to create unique ads per ad group.

Google is upgrading Video Action Campaigns to Demand Gen, giving advertisers access to multi-format ads across YouTube, ...

Google's AI is filling gaps in People Also Ask results, raising both visibility concerns and content creation opportunities ...

Attribution on YouTube is complicated, but not impossible. Track real impact with smarter data, proxy metrics, and a multi-source strategy.

An independent analysis reveals that hidden search terms in Google Ads may be costing advertisers up to 85% of their spend in ...

Learn what Google Ads affinity segments are, how they work, where to use them, and when they’re most effective for reaching ...

SEOs ignored meta keywords for good reason, but llms.txt is different. Understanding how could shape your AI visibility ...

The acquisition brings together two long-standing players in traditional SEO in the emerging era of AI search.

Align your PPC budget with business goals using top-down targets, bottom-up forecasts, and actionable performance data.

Google rolled out version 2.10 of Google Ads Editor. It includes a sweeping set of updates that streamline campaign ...

Google Search Console added a new filter to the performance reports named “Discussion forums.” You can access it within the ...

Dive into new patterns in query length, CTR, and conversion performance emerging in the wake of Google's AI Mode rollout.