Google has fully rolled out AI Mode in India, just two weeks after launching it in India within Search Labs. Google wrote, ...

Google's Keyword Planner now offers city, region, and device-level forecast breakdowns, giving you deeper insights for ...

We’ve gotten better at connecting data. But in the rush to unify, we forgot to ask: are we connecting anything real?

Dive into new patterns in query length, CTR, and conversion performance emerging in the wake of Google's AI Mode rollout.

TikTok's reported plan to launch a separate app in the U.S. could disrupt ad targeting and user data continuity.

Google's AI is filling gaps in People Also Ask results, raising both visibility concerns and content creation opportunities ...

Align your PPC budget with business goals using top-down targets, bottom-up forecasts, and actionable performance data.