Apple is adding more ad slots to App Store search results, creating new install opportunities while increasing competition ...

One early-career PPC mistake nearly took campaigns offline on Black Friday, but it became a defining lesson in staying calm, ...

A new Google Ads bug is preventing some advertisers from editing PMax asset groups, forcing teams to rely on Ads Editor as a ...

Google’s Campaign Mix Experiments beta lets you test multiple campaign types and budgets together to find what works best.

Google warns that a court-ordered ad syndication could expose its ad algorithms, increase click fraud, and deliver less ...

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

A Google Ads bug is causing the option to add account notes to disappear for some advertisers, complicating change tracking and documentation.

Toby Bartlett is a writer covering search and AI with a focus on how things really behave in the wild. She owns Words and ...