Their focus on glamour and aspiration makes luxury brands a natural fit for social media. For a while, it was enough to show off products and launches, with high production ...

As an industry, marketing is having a bit of an identity crisis,” said Katie Martin, Senior Marketing Excellence Manager at ...

Influencer marketing (also called creator marketing) is a LinkedIn trend to watch out for. As thought leaders gain a ...

Social Trends Quarterly curates the latest trends, developments and statistics in social media. Each edition acts as a guide to what’s happening now in social media, and what you should be keeping an ...

Abi Hough is a consultant UX Research Analyst and Writer with over two decades of hands-on experience shaping accessible, high-performing digital products. She’s led hundreds of research studies ...

Improving customer retention benefits businesses – but despite this, few organisations seem to have mastered the art of keeping a customer. Brands obsess over metrics, tracking clicks, churn rates, ...