What brand loyalty actually means, Coca-Cola’s new AI holiday ad gets the same criticism, World Series global audience sets ...

AI-enabled search is shifting discovery from keyword matching to intent and context. This means marketers must now structure ...

It planned to be, per chief marketing officer Michael Moses, “just short of obnoxious.” Sure enough, the studio behind the ...

Unpack how stock-driven decisions, market dysfunction & inevitable corrections reshape the future of search as we reach an ...

AI is taking jobs from marketers in areas such as SEO and ad production, but the challenge remains the same: make yourself ...

Shopify reports influencer marketing is booming, yet consumer fatigue rises. Brands should focus on nano/micro-influencers, ...

A federal lawsuit and new scrutiny from Mexico’s tequila regulator have upended the booming “additive-free” tequila movement, ...

Stagwell partnered with Palantir to develop a new AI marketing platform combining data analytics and campaign automation for business clients seeking advanced solutions.

Finding a rational need is so old-school. These days, consumers respond to marketing that addresses certain 'hungers.' ...

AI is changing the "architecture of roles" in companies. Roles are now defined not by job title but by a set of tasks and the ...

Lululemon’s international growth and strategic edge make the stock a smart investment. Read more about recent earnings for ...

Instead of heavy discounts that cut into margins, reward loyal shoppers with small perks - early access to new items, bundled ...