What brand loyalty actually means, Coca-Cola’s new AI holiday ad gets the same criticism, World Series global audience sets ...

AI-enabled search is shifting discovery from keyword matching to intent and context. This means marketers must now structure ...

It planned to be, per chief marketing officer Michael Moses, “just short of obnoxious.” Sure enough, the studio behind the ...

AI is taking jobs from marketers in areas such as SEO and ad production, but the challenge remains the same: make yourself ...

The beverage brand’s latest movie collaboration moves beyond traditional product placement with an in-film ad starring Colman ...

A federal lawsuit and new scrutiny from Mexico’s tequila regulator have upended the booming “additive-free” tequila movement, ...

Finding a rational need is so old-school. These days, consumers respond to marketing that addresses certain 'hungers.' ...

Mutinex head of marketing Claire Bertolus is to depart the measurement start-up next month amid a broader restructure of its ...

AI is changing the "architecture of roles" in companies. Roles are now defined not by job title but by a set of tasks and the ...

Lululemon’s international growth and strategic edge make the stock a smart investment. Read more about recent earnings for ...

Instead of heavy discounts that cut into margins, reward loyal shoppers with small perks - early access to new items, bundled ...

Nearly two years after “Sephora tweens” made headlines, some companies are eyeing an even younger demographic.