Digital Brands (DBGI) Group partnered with VAYNERCOMMERCE to launch AVO on Tik Tok Shop and Tik Tok Live. Digital Brands Group will leverage the studios and influencer talent that VAYNERCOMMERCE has ...

Since TikTok launched a feature that enables users to buy directly within the app, small-business owners, celebrities and major retailers have been livestreaming to boost their sales. In exchange for ...

At NRF, executives described major sales wins while acknowledging the social commerce feature is shaking up several retail ...

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This holiday season, some busy holiday gift buyers are turning to TikTok for gifts and collectibles. But beyond TikTok Shop, users are also turning to TikTok livestreams for virtual personal shopper ...

TikTok Shop is attempting to boost merchant sales with the introduction of more AI-powered shopping tools designed to better showcase products and convert consumers.

In line with its recent holiday pushes, TikTok is continuing to prioritize its in-app livestream shopping initiatives this upcoming season with various in-app celebrity-led shopping experiences, as ...