Ever want to express yourself through your shoes? Nike offers a program called NIKEid that allows you to customize the shoes you buy. Whatever sport you're into you can customize shoes as individual ...

Days after being traded to the Oklahoma City Thunder, Paul George's first signature model is able to be customized in the colors of his new team. The Nike PG1 is now available with that option, along ...

In a new interview with Sports Illustrated, Chris Paul admits that he's developed quite an obsession with NIKEiD and custom colorways. This isn't too much of a surprise, as we've seen him flex in ...

TORONTO --Nike Basketball had a lot going on during All-Star weekend in Toronto, including a sneaker store inside a moving train where you could cop some of the brand's more coveted recent releases.

As new models like the Air Presto are added to the NIKEiD platform, the brand's making room by removing some of the most popular customization options, including the "Pony" uppers of the Air Max 90.

NBA 2K13's shoe creator can be used to design and then order your very own set of custom sneakers. In a report on NBA 2K13's avalanche of new features, IGN revealed the sim's integration with Nike's ...

Recall the moment when NIKEiD first launched, and all seemed right in the sneaker world. Now, envision a utopia where you can go beyond the 2D realm of your computer screen, and right into the strange ...

Customization is being used as a differentiating tool in nearly every industry, from customized medicine, to theater, cosmetics, clothing, marketing, food and footwear. It frequently adds extra costs ...

In light of Halloween, sneaker mainstays have churned out ominous iterations in celebration of the festive season. Never one to do things in half measures, Nike reworked two bold renditions from its ...

Last week, Nike announced the launch of its Makers' Experience, an invite-only, limited-time event where people can design a pair of shoes and have them made in less than hour. And today we had the ...

Shoe lovers no longer have to dream of having the perfect shoe. They can make it a reality thanks to companies like Steve Madden, who are offering customizable shoes online. The sites let you choose ...