NBA coverage is not advertising the league properly, but that doesn’t mean that this can’t be undone. NBA media has to promote the league, it’s players, and style of basketball.

The NBA will try to capitalize on this momentum and its new broadcasting partnerships. If it’s truly interested in growing the game, it will look to increase media access.

The media coverage for the NBA is going in the wrong direction, and league commissioner Adam Silver is not happy. There has been much talk about the NBA’s declining ratings, format changes, etc.

NBA coverage is not advertising the league properly, but that doesn’t mean that this can’t be undone. NBA media has to promote the league, it’s players, and style of basketball.

Harlan joins the streamer after calling the NBA for Turner Sports from 1996 to 2025. The broadcaster was on the mic for ...

Like a mock draft, this is the SportsClicker NBA Media Deal Projection 1.0. This stuff is fluid and subject to change, but this is what I think will happen if I were betting today.

The 2025-26 season will bring some substantial changes to how we watch NBA basketball, as the new national TV broadcast deal goes into effect and shifts rights to two new networks.. That has led ...

At large, the sports media industrial complex will not change overnight. But as Williams says, athletes will be the driving force behind any change as avatars of the sports being discussed.

It should go without saying that all of this needs to change. No one wants NBA media members to become total shills for the league, of course; no one reading this right now is demanding that the ...

1. ESPN made its surprising change to its lead NBA booth official Monday, announcing that Doc Rivers and Doris Burke will replace Jeff Van Gundy and Mark Jackson, working alongside with Mike Breen ...

The NBA needs to realize this and do more to assist the media covering the league. ESPN’s Mike Breen and Brian Windhorst have recently complained about reduced player access.