These three campaigns illustrate music marketing's current state: a hybrid approach that combines traditional tactics with ...

From A$AP Rocky's masterful fan engagement to Harry Styles' intimate WhatsApp revelation, artists are rewriting the playbook ...

In a digital world where songs can rise or fall overnight, speed and scale define success. Spade Group, founded by Yassin ...

The music industry has a dirty secret: almost everyone boosts their numbers. From major labels quietly paying for “playlist ...

Independent artist-focused agency outlines its approach to digital music marketing and promotion in 2026. Our focus is on understanding each artist’s music, audience, and objectives, and building ...

Every few months, a new term enters the workplace lexicon to describe disengagement and low morale — from Quiet Quitting ...

Most music marketing advice contradicts itself. We examine what actually works in 2026, from mystery campaigns to the ...

As the founder of Music Boutique, a one-stop music solutions enterprise, Shamir Tandon has been at the forefront of ...

Verve Records has announced a slate of archival and new music releases and events to celebrate the iconic jazz label's 70th ...

Hope things are moving and grooving in your world. Last week’s signal boost set the tone. Building on that, here is part two: ...

Music Support has appointed Sarah Williams as its first head of marketing and communications. Williams began her music career as part of the team behind The Great Escape over 14 years ago. Since then, ...

As revealed by Music Ally’s recent Campaigns of the Year report, 2025 was chock-full of creative and future-facing marketing ...