Probably my favorite thing about the Lego Smart Play system unveiled this week at CES is that it was designed for kids, first and foremost. In the past 10 years or so, Lego has increasingly courted an ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that dictate how it should make sounds or light up.

Lego’s Smart Play system announced at CES 2026 earlier this week is a new embrace of digital technology that we haven’t seen from the company before. While the demo Lego gave at its press conference ...

New Horizons update has arrived, and with it comes some brand new LEGO-themed content. Here’s how to get these exclusive ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a single LEGO stud along with sensors, LED lights, a miniature speaker, and ...

Collect everyone's favorite Lego building blocks, now as furniture and fixtures, in Animal Crossing: New Horizons.

LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...

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Lego has unveiled new high-tech “smart bricks” it says will bring its classic toys to life with lights, sound and interactive movement. But one expert on early learning says the innovation may lessen ...

The new Lego Galaxy themed land featuring an indoor roller coaster ride through the dark and a pair of outer space-themed ...

Lego’s new Smart Brick has wowed fans but it’s also come under scrutiny for the high price tag and claims it could hinder – ...