Sixty-nine percent of media executives in a recent report said advertising on YouTube for TV "will be used in more CTV campaigns than ever before." ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

After years of relying on digital performance channels, small and medium-sized businesses are being forced to rethink how they grow in a more competitive and expensive market.

Performance marketing has an evil twin: brand marketing - another term that promises clarity, but mostly delivers the ...

As Friday night becomes Saturday morning on the east coast of Australia, a man named Alex Honnold will begin climbing one of the tallest buildings in the world, the 508-metre Taipei 101 in Taiwan. He ...

Sophie Turner ( Game of Thrones) is Zara, a low-level employee at Lochmill Capital, a fictional pension investment company in ...

By Charles FergusonAI is coming for “content,” meaning everything from advertising and novels to movies and journalism. The ...

I am so, so lucky. I am writing this column on another sun bed in another town in another country (Indonesia) on the longest ...

Amended Netflix merger agreement represents acknowledgment by WBD that its original agreement was inferior, but new transaction remains inferior to Paramount's $30 ...

Research from Katz Radio Group finds radio ads with music perform nearly as well as TV in visual categories like skincare and haircare.

When it debuted its TV, Telly said it expected to ship 500,000 devices that summer. In June 2023, the startup said 250,000 ...

Dr Pepper worked with TikToker Romeo Bingham to feature a viral jingle in an ad during the College Football Playoffs. Social media users are loving it.