These three campaigns illustrate music marketing's current state: a hybrid approach that combines traditional tactics with ...

UMG’s in-house creative division °1824 announces a new livestreaming channel on Twitch to amplify standout moments from music ...

Universal Music Greater China has established Def Jam Recordings China, headquartered in hip-hop capital Chengdu.

As revealed by Music Ally’s recent Campaigns of the Year report, 2025 was chock-full of creative and future-facing marketing ...

As the founder of Music Boutique, a one-stop music solutions enterprise, Shamir Tandon has been at the forefront of ...

Warner Music Latina has named Brenda Carrasco senior vp of marketing and artist strategy, Billboard can exclusively announce.

How betting brands sponsor music tours and festivals. Partnership models, activation strategies, ROI metrics, and the B2B ...

Def Jam Recordings China will be located in Chengdu, widely regarded as the capital of Chinese hip-hop and a cultural ...

Def Jam Recording China has partnered with China Mobile’s Migu to discover talent, and create and distribute music.

Bruno Mars ends his solo hiatus with disco-infused romance, A$AP Rocky transforms his album release into a multimedia art ...

Legendary Moments Start with a Lite” addresses social isolation and sees the brand moving away from a focus on nostalgia.