Mobile apps now represent a market of more than €17,5 billion Euro, according to the last report by European Commission, ‘Sizing EU App Economy’. The sector remains one of the fields with the highest ...

App install fraud cost marketers $2.3 billion in the first six months of the year, per a study by AppsFlyer, a provider of mobile attribution and marketing analytics. The firm determined that 23% of ...

App marketers spend 42% of their app install budgets on video advertising, making it the most popular way to drive downloads. Marketers divide their remaining spending among display ads (23%), search ...

Google updates iOS App Install campaigns with new ad formats, smarter bidding, and privacy-first measurement. Here’s what it means and how marketers can adapt. Google introduced new creative formats ...

LONDON, Oct. 04, 2025 (GLOBE NEWSWIRE) -- App stores attract millions of daily users searching for new apps to install. Even if you have only entered the mobile app business in the past year, you've ...

The App Store can never be pure enough for Apple. All it wants is for iOS users to follow its featured titles and iAd adverts, and download those apps. But all app developers want is an app discovery ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer today released the 16th edition of its Performance Index, ranking the top media sources in mobile advertising across 11 regions and 22 app categories. The ...

Retargeting is a critical component of any mobile marketing strategy in 2022, especially in an extremely crowded marketplace where everyone is competing for user attention. A solid retargeting ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global leader in mobile attribution, today released the 2020 edition of The State of Finance App Marketing: 2020 Global & US Trends. According to the ...

Facebook and Google continue to offer a safe bet to marketers eager to get their ads and apps in front of consumers on their smartphones. But the emergence of new platforms and players across the top ...