Industry insiders told Yicai that Adidas values the league’s broad public participation and extensive reach—often referred to ...

Adidas expands football marketing with a 360-degree strategy, including a Bape collaboration and a new US soccer store, ahead of the 2026 World Cup.

By Paolo Laudani and Helen Reid Jan 28 (Reuters) - Germany's Puma and fierce rival Adidas have their roots in the very same ...

One of Germany's most iconic footwear brands, Puma has its roots in the very same house as its rival Adidas – owing to two ...

Based on public documents, FIFA is expected to spend a total of roughly $12 million to $16 million on rental fees for team ...

The Most Powerful Women in Sports 2026 list features 35 honorees who significantly advanced their organizations and sports, ...

Player logos aren’t just decoration anymore — they’re identity systems. When done right, they tell a story in a split second.

In an interview, the designer also gave a glimpse at his fourth collection with Adidas.

Fernando Mendoza is a rising name in the world of sport, with his image rapidly becoming more and more valuable.

The Peltzes built up mulit-generational wealth with savvy investments while David and Victoria Beckham have been busy with ...