Adidas expands football marketing with a 360-degree strategy, including a Bape collaboration and a new US soccer store, ahead of the 2026 World Cup.

The Most Powerful Women in Sports 2026 list features 35 honorees who significantly advanced their organizations and sports, ...

In 2025, the global sports economy has reached a tipping point where athlete compensation is increasingly decoupled from on-field performance, fueled by sovereign wealth and massive private equity ...

Charles R. Goulding and Aaron Rofe discuss how Michele Kang’s leadership and emerging 3D printed technologies are helping ...

Two Circle’s Kore platform will support the DFB’s growing sponsorship portfolio.

Adidas has opened its first U.S.-only soccer-focused flagship store at North Jersey’s American Dream mall, in advance of the ...

Including a color-happy Gazelle, a music-meets-soccer jersey, and track shorts that nod to Jamaica's infectious energy ...

The opening is aimed to play off the FIFA 2026 World Cup matches to be played at MetLife Stadium, adjacent to the mall.

"Football is a whole skill to itself. A whole world. A whole universe to itself. Me love it because you have to be skilful to ...

Every time Adidas drops an Anthony Edwards sneaker commercial, it’s provocative. But to their credit, they have some of the ...

Minnesota's Anthony Edwards playfully throws shade at Spurs' Victor Wembanyama in a new Adidas commercial.

From the Grammys to the Super Bowl, Bad Bunny is having a massive week. Here's what to know ahead of his halftime performance ...