If you want to better understand your customers, you may find yourself thinking about putting together a short questionnaire. You might, for example, want to know how satisfied your customers are with ...

Discover how options contracts help hedge risks and boost income by enabling the purchase or sale of assets at pre-set prices. Learn about types, strategies, and market implications.

You're happy because your marketing plan is internally consistent, synergetic and realistic. It meets your financial objectives, too. BUT WAIT -- IS YOUR MARKETING PLAN ROBUST? Companies often don't ...