We spoke to Influencer Marketing Lead Danielle Ito to find out how Notion approaches B2B marketing and how the team measures ...

Their focus on glamour and aspiration makes luxury brands a natural fit for social media. For a while, it was enough to show off products and launches, with high production ...

AI isn’t about gaming the system through mass production of content This emphasis on human editing and expertise is what Duncan believes will prevent the advent of AI copywriting from having an ...

Pernod Ricard’s #EngageResponsibly Pernod Ricard was one of the many companies to partake in the ‘Stop Hate For Profit’ campaign in July 2020 by pausing ad activity on Facebook. Since, the spirits ...

Carefully monitor P&L and scale fast (content and creator costs can be high) Päivi Korvela, consultant: Content creation and its costs are the two key areas to solve for anyone entering social ...

How to write a great meta description The key thing to bear in mind about meta descriptions is that you’ve only got a certain amount of space to work with. How much space is arguably up for debate; ...

Image: Shutterstock Social media in 2024, what to expect? Well, there are plenty of trends this year that reveal wider preoccupations within the marketing industry – from creators helping with product ...

At Econsultancy Live last month, TikTok’s Simon Hofmeister, head of vertical, ecommerce, shared some key trends on the platform and what they reveal about the future of commerce. Hofmeister, whose ...

Image: Shutterstock Any business wants to remove obstacles that stand between customers and their goals on a website – whether that is completing a form, signing up for an event, or making a purchase.

Look back to Black Friday 2024 and you’ll see ecommerce sales were above expectations, up nearly 15% year-on-year in the US (depending on the figures you choose), against an in-store sales rise of 0.7 ...

A trend towards in-housing Katie Martin, Specsavers: In times of economic uncertainty, L&D budgets are often the first thing to get cut, so looking at ways to be creative and ‘do more with less’ is ...

There’s been one trend in marketing and ecommerce over the past three years that has put every other in the shade – retail media and retail media networks. Yes, we’ve written a lot about generative AI ...