As sports sponsorship spending rises, CMOs are looking for hard evidence to justify their deals. Teams and franchise owners ...

In creator marketing, disclosure has long been treated as optional by some influencers. Now, that loose approach may be catching up with them. A wave of lawsuits and watchdog scrutiny is digging into ...

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Cannes Lions has a way of making experienced professionals do ...

AI licensing has gone from niche to crowded fast: Meta, Microsoft and Amazon have entered the fray in the last six months, and publishers are now juggling a growing menu of deals — each with different ...

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Afternoons at Cannes tend toward a particular kind of frenzy.

This article is part of a new series in which Digiday challenges industry assumptions and explores why today’s long shots could be tomorrow’s inevitabilities. More from the series → The moment has ...

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Bose CMO Jim Mollica hasn’t used a creative agency in four or ...

USA Today Co.’s AI licensing deals helped drive meaningful year-over-year revenue growth in the first quarter of this year, despite pressure on referral traffic and programmatic advertising. According ...

The standoff between Publicis Groupe and The Trade Desk is widely viewed as a transparency dispute, but that’s only the surface; deeper analysis shows it’s indicative of tectonic plates shifting. Away ...

As Pinterest pushes further into performance advertising, measurement is central to proving its value to advertisers and winning more small-to-medium business spend. That focus is reflected in ...

This week’s Media Briefing recaps what publishers had to say about the impact of search referral traffic declines on their businesses, during the Digiday Publishing Summit’s closed-door town hall ...

What if the agency holdcos have got it wrong? Over the past month, the groups have settled on a familiar investor script when framing their financial fortunes: AI as margin defense, integration as ...