AI is opening up a world of possibilities, empowering creators to express themselves in innovative and exciting ways. At YouTube, we're committed to ensuring our creators and partners thrive in this ...

The world has faced its share of challenges in 2020. Despite the ups and down, many have turned to gaming on YouTube as a way to find connection, entertainment, and to share moments with friends and ...

Welcome to the latest installment of our Innovation Series, a behind-the-scenes look at how the YouTube features find their way to your screen, as told by the people who create them. Every TV fan ...

Earlier this year, YouTube’s Culture & Trends Team studied the increasingly impactful role that fan culture plays in digital media. The report found that fans are no longer just consuming content, ...

For years, YouTube’s fans have been telling us they want more—more choice when watching their favorite content, more ways to support their favorite creators and, above all, the option to watch their ...

Whether you’re rooting for the Kansas City Chiefs to repeat their Super Bowl-winning championship season, or faithfully following your team, this upcoming NFL season is sure to bring all the ...

YouTube celebrated its 20th birthday this year, and while a lot has changed over the years, one thing has stayed consistent: Pop culture continues to be defined by the ways creators and fans use video ...

Recommendations drive a significant amount of the overall viewership on YouTube, even more than channel subscriptions or search. As my family shows, there’s an audience for almost every video, and the ...

As the heart of the creator economy, YouTube provides an incredible opportunity for creators to build not just an audience but a business. There are now more than 3 million channels in the YouTube ...

In 2021, you tuned in to see NASA’s Mars Perseverance Rover land (live!) on Mars, joined together to set a new record for BTS, and took part in the epic storylines that played out across the Dream SMP ...

This April, YouTube turns 20 and we celebrate 20 years of the Creator Economy. With 3 million channels in the YouTube Partner Program –700,000 in just the last three years – and a staggering $70 ...

In 2022, we observed a major shift in pop culture, one that was driven less and less by viral moments with mass appeal. Instead, we found that creators and their viewers were prioritizing personally ...