Google supposedly added two new metrics within the AI Max campaigns for improved tracking and reporting. One is named ...

Learn how to access and use Performance Max channel reporting in Google Ads to see cross-channel performance and uncover new ...

Google Ads is rolling out a new Cost Slider in Performance Max (PMax) campaign reporting, giving advertisers visibility into how much of their spend is going to each channel. Why we care.

Google is reportedly pitching advertisers to buy into ads in AI Mode. The folks over at AdAge have some slides from a Google presentation with the pitch. "Google is getting ready to roll out AI ...

Google's new Performance Max features include better audience targeting, enhanced asset insights, and smarter acquisition reporting.