In the late 1940s, Ford Motor Company concluded that a mid-priced automobile void hindered sales and pushed a significant portion of the market into a mass migration to other manufacturers. Long story ...

If I could sum up the Edsel automobile division in one sentence, it would be "a major industry flop that cost Ford over $250 million." That's over $2 billion in 2026 dollars. But that's not to say ...

A handsome and hard-punching newcomer will officially join the Ford family of automobiles Tuesday. The Edsel, packing 300-plus horsepower in either of two engines, is expected to deliver some telling ...

The Henry Ford Museum's new "Driving America" exhibit displays a 1957 DeSoto Fireflite four-door hardtop, which I figured would make a good subject for this column. Four-door hardtops have all the ...

Argentine automotive atelier Iconic Auto Sports has crafted an Art Deco tribute to the one-off 1934 Model 40, originally commissioned by Edsel Ford. The younger Ford’s focus was on style and, having ...

Edsel Ford was all about form. Henry Ford cared only for function. Henry, the practical, conservative inventor who believed his Model T was all the car anyone from farmhand to millionaire would ever ...

Ford Motor Co.’s Edsel remains one of the biggest flops in corporate history. But no one knew that in late summer 1957, when the company introduced its new model with animated hoopla that included ...