Hailey Rhode Bieber, will officially be available to shop at Sephora online and in all stores across the U.S. and Canada starting Thursday, with additional plans to roll out to the U.K. this fall. The ...

Looking for the best products possible to create a viable base for your makeup look? You don't have to spend an arm and a leg to do so. Thanks to Elf Cosmetics, you can get an entire collection of ...

What Happened? Shares of cosmetics company e.l.f. Beauty (NYSE:ELF) jumped 2.5% in the afternoon session after it experienced ...

Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign.

Shares of cosmetics company e.l.f. Beauty (NYSE:ELF) jumped 6.7% in the morning session after strong earnings from retailer ...

Look out, blue jean beauties: Elf Cosmetics and American Eagle have released a denim-inspired makeup collection – and a TikTok partnership with Outer Banks actress Carlacia Grant.

Shares of cosmetics company e.l.f. Beauty (NYSE:ELF) fell 1.6% in the morning session after Deutsche Bank downgraded the ...

Elf Cosmetics is taking its top-selling makeup primer to primetime at Super Bowl LVII with White Lotus filmmaker Mike White.