To grow your business, you need a marketing plan. The right marketing plan identifies everything from 1) who your target customers are to 2) how you will reach them, to 3) how you will retain your ...

If you want to gain new customers and increase your revenue, you need to have a strong e-commerce marketing strategy. A ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

Newsweek Expert Forum members share industry insights. Newsweek Expert Forum members share industry insights. Photos courtesy of the individual members. If you're thinking of starting an online retail ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

As digital marketing continues to evolve, businesses are constantly looking for innovative ways to stay ahead of the competition. The emergence of AI-powered tools like ChatGPT has revolutionized the ...

Your marketing plan states your overall objectives when it comes to target demographic, pricing and ultimately promotion. The promotional plan is part of the marketing plan. In fact, your marketing ...

Pinterest went public in April of this year, showcasing the strength of the social media discovery platform. Except for one little blip, it has since traded above its opening price. This isn’t ...

To help get your ecommerce website a solid social media strategy, here are 11 tips you can use on the 4 top social networks to drive sales. Social media is one of those things, like high waisted ...