In marketing, understanding your company’s target customer demographic is crucial to success. Yes, it’s important to know your demographic data: age, sex, education level, income, family status, and ...

Demographics are destiny. It’s a sentiment that’s been hotly contested in recent years, and applied to everything from a shifting political landscape to social mobility (or the lack thereof). But for ...

Next to a business plan and marketing plan, there is no more important document for a business owner to create than a customer profile. A compendium of demographic, psychographic, attitudinal and ...

Direct marketers have to understand the issues and choices involved in customer segmentation to be able to manage such a project effectively from conception to implementation. Any number of common ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More This article is part of a VB special issue. Read the full series here: ...

Marketing a business's products and services is no easy task. However, by paying particular attention to customer characteristics, small-business owners can shape their marketing and promotion ...

Getting customer service right pays off. According to a study by PWC, 86% of buyers are willing to pay more for a great customer experience. And 89% of consumers are more likely to make another ...

Reaching customers today is much like a horse race. There's a lot of fanfare and noise around what you are trying to do. However, to get to the finish line with customers, you have to have a singular ...

The restaurant industry faces pressures from the declining middle class, which affects middle-income family restaurants like Cracker Barrel. These restaurants have struggled with rising costs and ...