Do you care about your follower-to-following ratio? Well, get ready to care about how many "friends" you have.

Some new and existing AI capabilities may be put behind a paywall.

Platforms built to connect people, for better or for worse, are now for doing the opposite.

Another key change over this timeframe was Instagram’s decision in 2019 to hide “likes” on posts. The thinking behind this decision was to try to reduce the pressure on account owners to make content ...

Instagram starts rolling out a new set of controls to enable users to personalize the topics recommended to them, starting with the Reels algorithm. Instagram began rolling out a new set of controls ...

More than half of all ads on Meta's Instagram ran in the service's short-form video Reels product in 2025, up from 35% in ...

WhatsApp too.

In a series of messages, Instagram’s top exec laid out his concerns for the platform in the coming year, largely around AI.

Want to hide someone's activity on Instagram without blocking them? Now you can. National attention on mental health has put pressure on social media giants like Instagram to address safety and ...

You can see what Instagram thinks you're interested in by going into the app's deeper settings options. The list of interests is, of course, related to ads and ad data. Instagram says your ad ...

Meta plans to test premium subscriptions across Instagram, Facebook, and WhatsApp, the company has told TechCrunch. The ...