Hulu and Amazon Prime Video are slowly eating away at Netflix's US market share, even as its viewership continues to grow, ...
According to revised stats from eMarketer, United States digital display spending will grow by almost 10% this year (vs. a prediction over the summer of just 6.2% growth), while overall digital ...
NEW YORK and PARIS, Jan. 28, 2026 /PRNewswire/ -- Olyzon — The Agentic Decisioning Layer for TV advertising, today announced new research from EMARKETER, conducted in partnership with Olyzon, showing ...
As marketer concerns about brand safety, transparency and data ownership continue to grow, so do their investments in programmatic guaranteed deals and private marketplaces (PMPs). By 2020, four out ...
Connected TV (CTV) media spending will surge 38% to $6.94 billion in the U.S. this year as advertisers work to reach audiences on streaming services like Hulu, Roku and YouTube, researcher eMarketer ...
Native advertising will grow its share of U.S. display ad spending to 65% next year from 48% in 2016, researcher eMarketer estimated. U.S. advertisers will boost spending on native display ads by 25% ...
Worldwide spending on mobile advertising is expected to reach $31.5 billion this year, a 75 percent increase from 2013 thanks largely to Facebook and Google, according to a new report by research firm ...
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