Amazon is reportedly sinking $75 million to their Melania Trump film rather than the initially reported $40 million that was paid for the distribution rights.

The Amazon CEO is pulling out all the stops, with premieres across the country and a massive marketing budget for Melania Trump's documentary.

Directed by Rush Hour filmmaker Brett Ratner, Melania opens in theaters nationwide on Friday. The official synopsis for the documentary reads, “ Melania offers unprecedented access to the 20 days leading up to the 2025 Presidential Inauguration — through the eyes of the First Lady herself.

A documentary about First Lady Melania Trump surpassed most estimates for its opening box office revenue. Here's a look at what may have helped the film's success, why the film can't be called a success story for Amazon.

"Melania" movie, Jan. 30, 2026, will be the debut project of the first lady’s new production company Muse Films. It will eventually stream on Amazon.

By financial standards, the film is not a winner, at least not yet. The company that financed it, Amazon MGM Studios, still has a long way to go to break even.

'Melania' was purchased by Amazon MGM Studios for a whopping $40 million, and received a $35 million marketing push ahead of its premiere

Experts raised concerns about conflicts of interest about the film being funded by Amazon, which receives federal contracts.