YouTube once developed and acquired exclusive original content. But the massive video platform has since largely exited that business — and now firmly puts its shoulder into promoting top YouTube creators who drive billions of views.

Between bans on AI content farms and new AI-powered tools like Ask Studio, YouTube content production is being transformed by artificial intelligence. Here's what this means for video marketers and creators.

If this spat between Disney and Google has left a bad taste in your mouth, however, we have a few suggestions for YouTube TV alternatives.

ESPN, ABC and other networks have returned to YouTube TV's streaming platform after a licensing dispute that affected millions of subscribers.

The share of internet users watching films and TV shows on YouTube varies widely in the 29 markets in Ampere’s survey. It’s 32% in India, 20% in Saudi Arabia, 15% in the U.S., 12% in the U.K. and falls to its lowest in Sweden at 7%.

The Editors Guild and Writers Guild West are looking to organize more than two dozen workers at the L.A.- and Raleigh-based production company, which has several popular YouTube channels.

Coming to YouTube in 2026 is “Trevor Noah: The Lost SA Special,” a 90-minute stand-up comedy special on the official Trevor Noah YouTube channel. The special was filmed in South Africa during Trevor Noah’s last world tour as he performed local material.

ESPN announced a notable decision regarding its college football pregame show after making a deal with YouTube TV.