One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...

When you walk into a wine shop, the array of label art and graphic design on display is almost overwhelming. You see hundreds of different labels, each meant to distinguish, create brand identity and ...

Oregon State University marketing professor and former adidas executive Keven Malkewitz and a colleague in Germany studied consumer reactions to 160 different wine bottles and labels. How did the ...

Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for labels ...

SONOMA COUNTY, Calif., Feb. 10, 2025 /PRNewswire/ — Kendall-Jackson, renowned for producing America’s #1 selling Chardonnay and the NBA’s first official wine partner, is thrilled to announce a ...

Click to share on Facebook (Opens in new window) Click to email a link to a friend (Opens in new window) Click to print (Opens in new window) Click to share on X (Opens in new window) Casa Dorinda ...

Bernie Matus saw the notice for the contest, but almost didn’t enter it. Now, he’s glad he did. The Leonardtown resident’s artwork was selected by the St. Mary’s County Arts Council and the Port of ...

Select bottles of Moët Nectar Impérial Rosé have fresh new look courtesy of the cult fashion streetwear label Public School. The team at Moët was “drawn to and inspired by Public School’s fresh ...