Update: Valve let us know that Steam now takes care of this issue: "Owners of the retail version of NBA 2K9 for the PC may now install their games without the CD key, provided the disc is in the drive ...
Turns out there are greater hurdles to face than having to stare down a charging Yao Ming -- like manifesting a CD key out of thin air. That's just the challenge faced by those who purchased NBA 2K9 ...
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