Amazon to reduce its private label offering The company plans to ultimately cut its in-house product offerings to less than 20 brands, reports say.

Customers opt for pricing over brand names but Amazon's scaling back its private label operations even as other retailers such as Walmart and Costco continue to derive value.

Amazon (AMZN) is a big and very aggressive company that's radically changing how retailing works, and that attracts a lot of scrutiny and a lot of criticism.

Amazon's private labels aren't all hits, according to a new report. But the company is taking measures to put them in front of customers.

Amazon has decided to cut back on the number of products it sells under its own private labels as sales slow. It has also discussed exiting the private-label business entirely.

Amazon’s private label business for years has been the subject of hype, speculation, fear, measurement and governmental scrutiny. In the latter case, Congressional investigators framed Amazon ...

Exiting the private-label business could help appease regulators without jeopardizing Amazon’s overall business, said the person, who requested anonymity to discuss an internal matter.

Amazon's private-label brands are small fish compared to those of their competitors, but its in-house batteries are a different story.

The long-rumored Wickedly Prime is an Amazon-branded label for snacks. Its current offerings are pretty slim pickings, with only four healthy(ish) foods to choose from: popcorn, sweet potato ...

Amazon is shelving several private clothing brands, a source familiar with the matter said on Thursday, as the e-commerce giant tries to cut costs and address antitrust scrutiny. The move was first… ...