The term customer satisfaction is essentially a measurement of a customer’s attitude or feelings towards a brand, product or service. As a rule, it’s measured by a customer satisfaction survey on a ...

A 2016 survey of executive leadership found that 90% of CEOs believe that consumers are one of the greatest impacts on business performance and strategy. However, customer satisfaction provides an ...

In an era where data is everything, understanding the intricacies of customer analytics is essential for businesses looking to stay ahead of the competition. The ability to dissect and use customer ...